|>>|| No. 27781
Repetition and simplicity are two major features of successful modern pop music. I'm not saying that means you have to suddenly like the song, but you shouldn't be so surprised it's a popular song.
The production on it is really good, it's about as gritty, sampled, and hip-hop as you can get away with making a chart hit sound, and as the lad was originally a rapper and cut his teeth in the High Focus stable, that shouldn't come as much of a shock. His unique (in mainstream music at least) voice probably caught some people's attention too.
The song gets on my tits now because, as you say, it's ridiculously overplayed. But I think I thought it was pretty catchy the first two or three times I heard it. Now after the 800th time, it can fuck right off.
Sage for not supporting your hatred entirely.