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If we end up under a different status quo, why would they hold themselves to the same rules anyway?
The choice may not be between a liberal world with free speech maintained, and a liberal-turned-censorious-turned nazi world where people go to jail for saying nice things, and more between a liberal world that goes nazi but some annoying people go to jail today versus a liberal world that goes nazi but was at least principled about liberalism while it lasted. I'm not arguing we're inexorably heading that way, just that if we are it's probably of little difference where we stand on censorship - I'd argue culture flows from other factors more than vice-versa. Also, I'd note the case that liberalism could always collapse precisely because we didn't go out and jail popular alt-right type, even if they didn't mean it and were only doing it for the money.
Most historical lessons are false equivalences mind you. The problem about the present is that it's so consistently stupid. People model their dystopia on past negative regimes and Orwell's book about the year Apple released the Macintosh in a futile attempt to prove that the then current year would be nothing like the then current year. The minute you realise that O'Brien's fursona is a Fennec fox and his favourite anime is K-on! is the minute the whole atmosphere of the thing collapses. Rats to the face might be a little scary, but the complete evaporation of seriousness from public life is much scarier and market forces are far more willing-and-able to promote that than they are to promote idle torture. (Though of course, they'll promote fascism if it sells t-shirts and sticks... I guess if I have a point it's that demonetisation beats jail when it comes to the big guys.)