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Fewer people believe the BBC to be an impartial broadcaster than ever before, with the corporation’s news output falling below Sky, ITV/STV, Channel 5, and Channel 4 in the latest Ofcom report.
According to Ofcom’s BBC Performance Tracker, only 54% of UK adults agree that the BBC provides news that is impartial. However, separate research comparing the BBC to other UK broadcasters found that 58% of people thought the corporation was impartial. This is compared to Sky’s 69%, Channel 4’s 66%, ITV/STV’s 63%, and Channel 5’s 61%.
Perception of the trustworthiness of the BBC’s news output also varied across the socio-economic spectrum. The Ofcom report found that 60% of people in the higher AB socio-economic group thought the corporation was impartial, compared to just 49% in the lower CD group.
Younger audiences are treating BBC services such as iPlayer as an afterthought, according to a warning from Ofcom, as the media regulator revealed that people aged 16-34 spend less than an hour a day consuming BBC content.
This age group has reduced its use of the BBC by 22% in three years, according to Ofcom’s annual appraisal of the corporation’s performance. People in the age bracket are drifting away from traditional broadcast channels such as BBC One and instinctively heading towards YouTube, Netflix and Spotify, rather than the corporation’s online services. As a result younger audiences tend to only use iPlayer “when they know what they want to watch, rather than as a destination to browse for new content”.
The loyalty of older and wealthier BBC viewers is draining away as the corporation desperately tries to attract younger audiences, a report from the media regulator has revealed. Ofcom also said yesterday that the corporation was out of touch with large swathes of licence fee payers around the UK, as its audience continues to fall.
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