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The Invisibles was Grant Morrison's first major work. A practitioner of (black?) magic, this comic is not just a comic - it was a four dimensional magical sigil intended to wake the world up to ... something or other. Awareness of the fight between order and chaos, symbolised as the clash between The Illuminati and the Justified Ancients of Mumu, perhaps. This comic caused quite a stir for various reasons, most notably that it pissed off Michael Moorcock who didn't like Morrison appropriating his appropriation of Joseph Campbell's Hero with a thousand faces.
When this comic was started, it wasn't really expected to sell because it was too off-the-wall. It would need some magical help. Now, according to Morrison, one of the easiest ways for a magical sigil to be "charged" with power, was to masturbate to completion with it in your mind. So a great wankathon was held to charge a sigil that would allow the comic to be funded to completion. Surprisingly, this worked and the comic was completed. Or, unsurprisingly, as Morrison says with regards to sigils:
>I've been using them for 20 years and they ALWAYS work.
If you're a little unhinged then you might have fun with his recipe for simple magic http://www.scribd.com/doc/24506/Pop-Magic-by-Grant-Morrison[/spoiler]