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Absolutely irrelevant to the thread, I'm sure, but I was using Lumosity on my phone recently, a pretty little app designed as one of those 'brain trainers'. As I was dutifully solving arithmetic tests and swiping in the correct direction that a cluster of little virtual leaves drifting on a stream were pointing (not moving), I thought of a comment made by Brooker in an ancient article for the Guardian before he, too, sold himself to Apple products . He was talking about Macs, but I think this extends to a lot of tech including smartphones; they really are Fisher-Price play centres for adults. I now use my phone to inform me of meetings, tasks, check communications with people, to manage my finances, and it's all presented to me with lovely colours and sounds. I'm not sure I like the 'gamification' of my entire life.
The latest set of ads where Apple try to present the act of making music as another product also irks the shit out of me. The enrichment that music can bring to your life is in the creative act itself, not in the means you use to make it. In fact, the only person I know who downloaded 'MyFitnessPal' hasn't been to the gym with me since March. Beware the mindtrickery of these little machines, they can convince you that you're doing something when all you've actually done is blown smoke up your own arse.
Massive sageru for talking about nothing in particular.