|>>|| No. 9108
So: imagine that when all the teams play each other, there are some teams that draw huge crowds and everyone makes money off the back of them. The leagues know this, and give them assorted bonuses, but their huge revenue-generating powers still lead to huge sums of money that they have to share with their shitty, inferior opponents.
Wouldn't it be amazing to have a league composed entirely of hugely lucrative teams? Then, all the shitty also-ran teams would get fuck all and every match would be obscenely lucrative because everyone would pay to watch it. That's what the European Super League is.
Of course, these exceptionally marketable teams do not exist in isolation. At least part of their incredible value comes from illiterate Indonesians watching them smash West Brom every week. It's a little conceited to say these teams draw the crowds entirely on their own, and West Brom aren't worth a tin shit. Especially when the entire magic of football comes from the fact that West Brom do sometimes win.
And this hot new European Super League made of 100% celebrity teams has really fucked everything up by proposing that the most marketable teams in this new league can never be relegated; they will always get to come back to the top league every year, even if they lose every match the previous year. This goes against the very philosophy that all teams at the top are there on merit, and it effectively ends the fairytale that a bad team could work their way to the top and win everything. But if you're a top team, this is great news for you because your investment is protected. Your team can never be expelled from this new top table, because their place among the GOATs is guaranteed, whatever happens.
Of course, creating a breakaway league that focuses all the profits at the top of the table is exactly what the Premier League was in the early 1990s. Many of the pundits who are denouncing this zombie monstrosity are shills for the businesses that profited from the creation of the Premier League, and now they're angry because rich owners can buy all the top players and compete against them, and challenge their dominance. This story has no good guys, and everyone's a hypocrite.
Nevertheless, the fact remains that every fan of every team in Europe dreams of one day seeing their team overthrow the hegemony of the big teams, and win it all, like Leicester did in 2016. This new league effectively takes a snapshot of the most marketable teams right now, and creates a new league that's rigged specifically to keep them at the top forever. Remember, if such a league was created in 1980, the "top teams" would include Aston Villa, Nottingham Forest, Hamburg and Ajax, none of whom are welcome in today's top league. The notion that today's top teams are permanently at the top is absolutely wrong. But again, this league isn't about finding the best teams; it's about teams declaring themselves the best so they can keep all the money and stay at the top forever. This is why everyone is so angry.
I absolutely think this was proposed as a negotiating tactic for the top teams to get more money. But everyone is so angry now that it might have backfired as a threat, and now the teams have no choice but to go ahead with it. They said they were happy to stay in their domestic leagues, playing West Brom and Osasuna and whoever's shit in Italy, and only have this Super League instead of the Champions League, which was already a money-spinning exercise anyway. So we can all keep watching and see what happens, and see if it works out for the top teams who believed they were important enough to be enshrined at the top forever, or if they wind up kicked out of all their existing leagues and tournaments, get forced to play in this league and nowhere else, and ultimately get fucked over. Nobody really knows what's going to happen with this proposed league, and that's why it's exciting.