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Personal data must be much more valuable when legitimately connected to a physical person.
I imagine, what with near global lockdown, a lot more people are using the net around now and it makes sense to cast a wide net in terms of profit and security for both the businesses and criminals (though isn't hard to tell which is which these days? huehue).
If you don't like it, don't use it. It really is as simple as that - and I don't neccessarily mean to condescend. It could be thought of a wedge in, or it could be a wedge invited/allowed. Make a dating app that doesn't require third party authentication - anyone can do it, these days. You could probably create a fishing profile on the various dating sites that'll feed data into your own. Then what do you know, you might decide to start selling your customers data and become a billionaire.