|>>|| No. 12485
>Why eo other similar pubs struggle with this when it's basically all pre-made anyway?
It comes down to the fact that even in bulk, food is not that profitable. You need pub food prices to be low or nobody will touch it anyway - yet even proper restaurants selling you a burger for 15 quid aren't making massive profit.
Your next problem is competent staff. It's a challenge to find cooks that keep the place legal, that's still a lot of responsibility even if you're reheating stuff, and if they fuck anything up (burning bread, not rotating stuff properly, etc) then your already tight margins are even less realistic. Finding people willing to do all that (plus keeping the place clean - EHO is tough) for seven quid an hour is a major weak point, and paying more for better people is right back to square one.
The next issue is designing a menu that caters to a wide variety of people - majority of people eat in groups, even in pubs. So if you don't have a good veggie option, healthy option, few burgers, salad, sharing platters, nachos, a curry, fish and chips, a pie, etc etc etc, then you'll lose trade simply by people going somewhere else to eat because Fiona needs a gluten free veggie thing and so on. - But a broad menu means more space required, better operating procedures, the problem of wastage is still there - not everything can be frozen indefinitely, especially if you want fast service. So you lose money every week just by offering items people don't order. And with a chain it's even worse - your menu is the same everywhere, but your pubs will always be serving different people. London customers as a whole want something different to Yorkshire ones, and so on, so the entire thing becomes an exercise in risk mitigation.
There aren't many pubs that make money from food, if any. It's there to bring people in, and the alcohol is very profitable so it makes up for it. Wetherspoons does well with food, and their massive menu, because they can afford to make losses, as the bar is making money hand over fist, plus the economies of scale add up for such a juggernaut. They make up such a large portion of trade for industrial food manufacturers that they can play them against each other and potentially drive costs up for the rest of the industry.