I've had a short beard for a decade or so but I've never given much thought to maintenance. Since I've been growing it out I've started realising I should probably be more aware, but most of the stuff I read online seems to want to sell me something rather than be helpful and informative.
Beard brushes? Beard oil/wax/whatever? Are these just marketing gimmicks? Any other advice?
If your beard is puffy, a bit of beard oil really helps to just settle it down and stop you looking like a tramp. Beard shampoo and moisturiser doesn't seem to do much in my opinion.