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I haven't had the time to look this up, but my impression is that there are big distinctions between 'counsellor', 'therapist', 'psychotherapist', 'psychiatrist', and so on, but I've not seen these terms disambiguated in the UK context.
I also have some intuition that the more you pay, the more therapy moves into the "talk about your specific problems and experiences" type, rather than the "here's some broad frameworks to help you sort out your life" type.
Additionally, each therapist will also have their particular approach that they've been trained in. As I understand it, the former folks tend to be deep into the old psychological schools and will apply Freudian or Jungian theory in their work, while the latter will tend toward the current model if CBT as it's the one with the biggest evidence base and is designed to be widely applicable, hence it gets trotted out (with varying degrees of competence) for everyone.
Maybe some lad or one of our resident niche-knowledge posters here on .gs can enlighten us a bit more about this.